What a good logo does
A logo has one job: to be recognised, and to make the company behind it look like it means what it says. The best logos are simple enough to draw from memory, distinct enough to own, and built from an idea that explains them.
That last part is what most logo design misses. A mark that looks good but means nothing is easy to copy and hard to defend. A mark built from one idea about the company can be explained to an investor, a buyer or a new hire in a sentence, and it keeps its meaning as the company grows.
How we design a logo
- Find the idea. Before drawing, we look at the company, its market and its competitors, and settle on the one idea the mark has to carry.
- Draw directions. Two to three distinct concepts, each built from that idea, presented with the reasoning behind them.
- Construct. The chosen direction is rebuilt on a precise geometry, so every curve and angle is deliberate and the mark holds at every size.
- Test. We check it where logos fail: as a favicon and an app icon, in one colour, reversed, at the size of a business card and the size of a sign.
- Refine and deliver. Unlimited revisions within seven days on Core, then every final version and file.
What you receive
- Two to three logo concepts
- A primary logo, for everyday use across print and screen
- A secondary logo, for layouts where the primary does not fit
- An icon-only version, for app icons, favicons and social profiles
- Typography and a defined colour palette, chosen to work with the mark
- Final files in AI, EPS, SVG, PDF, PNG and JPG
- Full ownership and copyright transfer on final payment
Logos we have designed
TITAN. A shield-like form that holds a hidden T in its negative space. Its strength comes from intelligence and preparedness, not force, and there is not a padlock in sight.
Xoto. Built on a single 45° angle, the line of progress. The X is the point where two directions meet and transformation happens.
Strata. Five horizontal layers that share one structure and one direction, and together form a quiet letter S.
OnexAI. A ring crossed by engineered arcs that form an X at its centre. The name follows the same logic: One for focus, X for multiplication.
A logo, or a full identity?
Core, from $1,500, is a logo identity: everything above, built to grow into a full system later. It suits companies that need a strong, defensible mark now.
When the company is ready, brand identity design builds the complete system around the mark: strategy, visual identity, applications and guidelines. Foundation starts from $2,500 and Gravity from $5,000. The packages are compared side by side under pricing.
Questions about logo design
How many revisions do I get? Core includes unlimited revisions within seven days. For the other packages, revisions are set out in your scope.
Can you redesign an existing logo? Yes. We keep what already carries equity, then rebuild the mark around the position the company is moving into.
What files will I have? Every final version of the logo in AI, EPS, SVG, PDF, PNG and JPG, ready for print, screen and social.
How does it begin? A short call or a written brief, then a defined scope and price. Start a logo project.
