Services
Branding services
Arvonn’s branding services cover everything a brand needs to carry weight: four disciplines, one senior team, and one idea carried from strategy to launch.
Four disciplines
Everything a brand needs to carry weight.
Open each one for what it covers.
Find the one idea at the centre, and the position that gives the company weight in its category.
Give the brand a name and a voice that sound as assured as the company intends to be.
Build a mark, typography and colour that are constructed, not styled, and defensible line by line.
Turn the identity into a system that holds across every market, every touchpoint and the next decade.
In detail
Constructed, not styled.
Every mark, grid and letterform is built with intent, and defensible line by line.
Brand strategy
Strategy finds the one idea at the centre, and the position that gives the company weight in its category. It starts with research and an audit of the market, the gap and the audience, before a single mark is drawn. It ends with a positioning, a brand platform and a brand architecture. For Strata, the idea was five words: every layer, working as one. More under brand strategy.
Verbal identity
A name and a voice that sound as assured as the company intends to be: naming, messaging, tone of voice and taglines. The words follow the same idea as the mark. In OnexAI, the name carries the logic of the brand: One for focus, X for multiplication.
Visual identity
The logo and symbol, typography, colour and imagery, and the graphic language that lets a brand be recognised where the logo is absent. In TITAN, a shield holds a hidden T in its negative space. In Xoto, everything is built on one 45° angle. More under visual identity design and logo design.
Brand systems
The identity becomes a system that holds across every market, every touchpoint and the next decade: brand guidelines, motion identity, web and digital, and launch assets. Every engagement includes guidelines written to be used, with clear rules for logo, type, colour, layout and application.
What you receive
A complete system, not a logo, as set out under brand identity design: logo suite, typography, colour, composition rules, guidelines, core applications and every production file, editable sources included. Full ownership and copyright transfer to you on final payment, with no licensing conditions attached.
The work is priced as four packages, from $1,500. They are set out, with what each includes, under pricing.
Process
Four stages, one clear centre.
- 01 / 04
Understand
The market, the gap and the insight, before a single mark is drawn.
- 02 / 04
Define
One idea at the centre. Everything else is built around it.
- 03 / 04
Create
Constructed, not styled. Every mark, grid and letterform built with intent.
- 04 / 04
Launch
A system built for scale, ready for every market and touchpoint.
By industry
The same disciplines, four markets.
How the work changes for the sectors we build for most.
Brand identityLogo designVisual identityBrand strategy
SaaS brandingAI brandingFintech brandingCybersecurity brandingAll case studies
Start a project
Be the brand they remember.
Give the company the gravity to compete with anyone. Tell us where it is heading and you’ll get a defined scope, price and timeline.