Branding portfolio and case studies

Each page opens with the idea in one line and the case film. Then it follows the work as it was built: the brief, the idea and how it became a mark, the system of logo, colour, type and graphic language, and the scope we delivered.

The companies differ. The method does not. We find the one idea that can organise everything else, construct the identity around it, and turn it into a system that holds across every market and touchpoint.

The eight, in brief

• Strata, enterprise SaaS. Every layer, working as one: five horizontal layers that form a quiet letter S, with modular grids and STRATA Blue.
• TITAN, enterprise cybersecurity. The Digital Guardian: a shield with a hidden T, and no padlocks, hackers or binary code.
• OnexAI, AI agent deployment. One layer of intelligence: a ring crossed by arcs that form an X, in electric purple, midnight navy and deep black.
• Xoto, data intelligence. Intelligence in motion: one 45° angle, directional data paths and colour that works as information.
• INVEXA Capital, technology growth platform. Unlocked growth: the INVEXA X, steel blues and slate, and an investor pitch deck.
• HuroPay, fintech and digital payments. Built for movement: an interlocking symbol, fluid gradients, app interface and card design.
• BASALQ, infrastructure and engineering. Built for what lasts: engineered geometry, charcoal and slate, with coral as a signal.
• FITCO, performance fitness. Structure, consistency, results: a mark built for signage, apparel, equipment, mobile and packaging.

By sector

Four of the sectors have a page of their own, on how the work changes for that market: SaaS and B2B platforms (Strata, Xoto), AI companies (OnexAI), fintech (HuroPay, INVEXA Capital) and cybersecurity (TITAN).

The four disciplines behind all eight are set out under branding services, and the four ways to work with us under pricing.